Gender Stereotypes and Toys

As a preschool teacher, I am constantly surrounded by the effects of marketing geared toward children. I’ve got a lot of opinions on the issues of gender stereotyping and children, for example-I often encourage my very gender biased class to cross the lines in dramatic play, blocks, and especially in friendship bonds. It’s a hard battle to fight in the affluent school I teach at, as the children are constantly surrounded by the marketing pushes of toy company and tv shows. 

Two things really bum me out about these two word clouds. Battle and Love are the predominant ideas given to children through toys for boys and girls, respectively. Not only are we forcing them into our ideals of appropriate gender behavior, we are projecting arguably the worst traits of a typical gender: aggression and dependence.

BOYS:

GIRLS:

http://www.achilleseffect.com/2011/03/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes/#

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